November 3, 2008 • No Comments
A product is not only something you can buy, the new definition include also politician, during this period of election you can see a lot of video and ads about B. Obama and J. McCain the two most famous candidate for presidence of United States.
What can be the impact of these video on the public opinion ?
Wassup
On this video, we can see the “wassup” team talking about the situation of United States and its main problem : unemployement, Irak, public health, financial crisis…
The “wassup” team are appreciated by a large part of the population, it’s why they try to use that to conduce to vote for Obama.
Naturally most of famous people try to incite the vote of people for their favorite candidate but no other video had so much been seen and shared on Internet in this strongly important period by the election.
The “8 years ago” is for the last famous viral video of the “wassup” team.
October 20, 2008 • No Comments
The company “EA Games” had a big problem, a video on Youtube show us
a problem with the game “Tiger Woods PGA Tour 2008″, a glitch need to be fix on this game. A lot a people on the net make video about this glitch, it was really unpleasant for the company, everybody this game was not good and sales was discreasing.
watch?v=h42UeR-f8ZA
But EA Games make a video to change the buzz
http://www.youtube.com/watch?v=FZ1st1Vw2kY
This ads increase the sympathy for EA Games because of its react about the video.
October 20, 2008 • No Comments
A viral video is when you receive a video from a friends because it is funny or shocking or very interesting (sometimes) and you need to send to a friend,just like a community.
It is a really important process for the “word-of-mouth” marketing
-> -> -> -> -> ->
the “terry tate video” was the first on the top 20 viral video during 1 month, it’s why many companies try to do ads which will can be a future “viral video”.
You can look the chart of viral video on :
http://www.viralvideochart.com/
The next post will be about when companies appropriate a internet buzz …
October 20, 2008 • No Comments
watch?v=6EHhwxRls2Y&feature=relatedthe \”office linebacker\”
Do you know Terry Tate? He is the new phenomen of the web, the new television ads create a new trend on the net, Reebok seeing the success of this first advertising decided to launch of numerous new advertising campaign.
He a star of U.S. football, he is really a freak of nature, it is really weird to see him work on a office.
This case show us how many internet is important for big companies and for what itis necessary to check every new viral video. What is a viral video? We will see that on the next post.
September 22, 2008 • No Comments
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The summit “word-of-mouth” will be held in Las Vegas, November 12th, this is the opportunity to discuss about this method that kept rising recently.
The proliferation of communication’s means have made this way more and more present.
Recently, thanks to widespread community sites, many companies are concerned about this kind of strategy.
I think that would be really interesting to do a blog about the « word-of-mouth ».
September 22, 2008 • 1 Comment
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